Spruce is a boutique in the heart of Brentwood, TN which sells both clothing and home furnishings. It is important for the shop to have the feel of a local institute while also looking professional and sticking to a neutral color theme.

The owner of the store already had a great understanding of her brand's feel but was having trouble creating a cohesive feel in her marketing efforts. That's where I came in. I started with an analysis of what pieces of the brand she did have together and used these to create cohesive brand guidelines we could use across all channels.

My next step was to create useful content for our target audience. Utilizing my specialty in storytelling, I began crafting narratives centered around the store's main vision. This includes everything from information on how to style trends to home decor tips in order for Spruce's customers to benefit.

I have helped grow the Instagram account to become a place customers can regularly find content of value in their day-to-day lives. Customers also have increased their open-rate for Spruce emails showing brand loyalty. We have found Spruce's customers now value and trust the store as a go-to place for inspiration and information.

I have driven an increase in engagement on Instagram by 67% in the past year based on interactions with posts and stories.